Nokia launching ethics investigation in simulated Nokia Lumia 920 Pureview videos

Nokia has already apologized for the gaffe of not declaring that the video they used to demonstrate optical image stabilization was not recorded on a Pureview camera.

Nokia is now launching an investigation “to understand what happened,” a Nokia spokesperson Susan Sheehan said.

“What we understand to date is that it was nobody’s intention to mislead, but there was poor judgment in the decision not to use a disclaimer,” Sheehan continued.

She concluded that Nokia would deal with the situation “quickly, fairly and privately.”

Of course if there is one silver lining to the fiasco, it is that awareness, coverage and column inches written about the Nokia Pureview camera has just exploded since the launch of the handset, and its a well known truism that there is no such thing as bad publicity.

Via Bloomberg Businessweek