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According to sources of betanews, Nokia Ace/900 will launch with $100 million marketing campaign in US later this year. Betanews also reports that Nokia Ace will be launched as a hero device in AT&T just as iPhone where AT&T will be heavily promoting it across their stores and channels.
The Ace will launch in late March, sources confirm, along with a marketing campaign that will run in the neighborhood of $100 million. However, sources were reluctant to say exactly how that $100 million spend might be divvied up among the principals — AT&T, Microsoft or Nokia. The Ace will launch first on AT&T, where Microsoft has reached an agreement with the carrier to give it “hero” status. This means that AT&T itself will promote the device in its advertising, through its retail channels and direct store associates to push the device within its stores.
Such a move is a first for a Windows Phone here in the United States, a place where the platform has languished behind larger competitors.
The report seems to be true to me because even we heard a news from a source stating that Microsoft is looking to solve the retail sales issues of Windows Phone in a big way. So this must be their big way ! ! If Nokia 900 becomes AT&T’s hero device, then retail people at AT&T stores will no longer divert you from buying a Windows Phone, instead they will convince you to buy one.