Nokia 900/Ace To Launch With $100 Million Marketing Campaign In US

Reading time icon 2 min. read

Readers help support MSPoweruser. When you make a purchase using links on our site, we may earn an affiliate commission. Tooltip Icon

Read the affiliate disclosure page to find out how can you help MSPoweruser effortlessly and without spending any money. Read more

According to sources of betanews, Nokia Ace/900 will launch with $100 million marketing campaign in US later this year. Betanews also reports that Nokia Ace will be launched as a hero device in AT&T just as iPhone where AT&T will be heavily promoting it across their stores and channels.

The Ace will launch in late March, sources confirm, along with a marketing campaign that will run in the neighborhood of $100 million. However, sources were reluctant to say exactly how that $100 million spend might be divvied up among the principals — AT&T, Microsoft or Nokia. The Ace will launch first on AT&T, where Microsoft has reached an agreement with the carrier to give it “hero” status. This means that AT&T itself will promote the device in its advertising, through its retail channels and direct store associates to push the device within its stores.
Such a move is a first for a Windows Phone here in the United States, a place where the platform has languished behind larger competitors.

The report seems to be true to me because even we heard a news from a source stating that Microsoft is looking to solve the retail sales issues of Windows Phone in a big way. So this must be their big way ! ! If Nokia 900 becomes AT&T’s hero device, then retail people at AT&T stores will no longer divert you from buying a Windows Phone, instead they will convince you to buy one.

Source: Betanews

More about the topics: AT&T, microsoft, nokia 900, windows phone