New Xbox One X commercial premieres this Sunday

We are so close to the much anticipated release of the Xbox One X and Microsoft has announced that a new trailer for the console will premiere this Sunday. To welcome in true 4K gaming, the company is kicking off its “Feel True Power” campaign, similar to the short promotions shown off before the console’s official E3 2017 reveal.

On Sunday, October 22 at 4 p.m. PT, the official box YouTube channel will reveal an exclusive preview of the commercial before it airs during The Walking Dead season premiere at 9 p.m. PT, and also during the Atlanta Falcons vs. New England Patriots NFL game on Sunday Night Football.

Microsoft certainly is sparing no expense to promote the system seeing as The Walking Dead is one of the most popular shows on television and Sunday Night Football is watched by millions. The campaign isn’t just meant to focus on what we see, but what we feel and experience when playing games.

A short teaser can be seen below. If you haven’t yet preordered an Xbox One X, you can do so here. It is set to release on November 7, 2017 for $499.

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