Netflix will no longer let iPhone and iPad users sign up to its service using iTunes billing. The firm rolled out the change this month after testing it out with a limited number of users earlier in the year.
“We no longer support iTunes as a method of payment for new members,” VentureBeat was told by a Netflix spokesperson. today.
iTunes billing is an easy way for subscription agencies to pick up subs easily., but the toll Apple levies on developers often leads to increased prices. With users now having to sign up directly to Netflix via their website, the firm gets to keep all of the subscription money. This tactic has also been adopted by Spotify and Amazon’s Kindle and Comixology apps which have all avoided Apple’s tariffs by pushing users to an external browser to complete their purchases.