In an interview with Buzzfeed’s Mat Honan Microsoft CEO Satya Nadella addressed some of the issues facing the company in the mobile sphere, in particular Microsoft’s low smartphone market share.
Nodding when Mat suggested 1.7% market share was not sustainable, Satya nevertheless said agreed that Microsoft needed to stay in the mobile operating system market, and said they would not measure their success by just looking at market share of their devices, suggesting that even if users did not use any specific Microsoft product, there was still a wide range of other products they would use, even when those were on other platforms.
“Go back to what I said about the mobility of experience. If you think of this more like a graph, these [devices] are all nodes. Sometimes the user will use all of these devices … sometimes they’ll use only one or two of our devices and some other platforms — so be it. But we want to make sure that we are completing the experience across all of these devices,” he said.
Addressing the gap in developer interest, he admitted there was an issue, but said new platforms such as Hololens, Windows 10 on the Xbox and the new in your face Windows Store would attract back the “elite developers.”
Microsoft hoped to use the cloud to make user’s “mobile experience” mobile, traveling easy from device to device, whether they run a Windows OS or not.
From the video it is clear Nadella is a lot more excited about Hololens than Windows Mobile, but we hope that this time next year with the rumoured Surface phone he will be as enthusiastic about their mobile OS also.