Motorola overtakes Nokia in India on strength of cheap, well-specced devices.
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The Economic Times of India reports on the recently published results from Canalys’s look at the Indian smartphone market.
According to the analyst company Motorola has overtaken Nokia to become the 4th biggest smartphone OEM in the subcontinent in Q2 2014.
It grew sales from 379,310 in Q1 to 955,650 in Q2, after launching its well received Moto G, followed by the Moto X, priced at Rs 23,999, and Moto E, priced at Rs 6,999.
Nokia only managed 583,160 smartphones sales in Q1 2014, growing slightly to 633,720 in Q2 2014.
Samsung is still the leader with over 4.4 million smartphones sold in the second quarter, followed by Micromax with almost 3.1 million and Karbonn in the third position with 1.07 million smartphones.
Motorola’s performance is clear evidence that a strong brand combined with great value devices is a good recipe for success, and it is not clear if Microsoft/Nokia will be able to replicate this feat and win back their market share.
Fortunately for Windows Phone Microsoft has worked with a large number of Indian OEMs, and the market is expected to be flooded with a large collection of cheap, well specced devices by well know local brands, which may help reverse the losses of Q2.
Do our readers think Microsoft Mobile/Nokia will ever win their position back in the Indian market? Let us know below.
Via NPU.
