We already know Microsoft is making entreaties to iPhone developers to convince then to develop for the yet launched Windows Phone 7 OS.
One of these developers have leaked the e-mail Microsoft used to approach him, promising to â€œinvest(ing) time and resources in assisting your company to extend beyond your existing platforms and unto our new Windows Phone 7 platform coming in late fall 2010â€ with the aim to â€œgenerate additional revenue and/or exposure from a net new channel.â€
The letter is interesting in many ways, first for Microsoft approaching a niche developer developing apps to help medics study for medical exams, and secondly because Microsoft is aiming for a â€œlate fall 2010â€ launch of Windows Phone 7, which by most calculation would put it around November.
Unfortunately Microsoftâ€™s approach fell on deaf ears, seemingly running into some kind of fanboy (which likely explains why the letter went public).
He responded, saying:
You could probably guess my response. I previously elaborated that my own strategy concentrates solely on the iOS platform. I am already seeing this approach bear wealthy fruits because my multiple iPhone/iPad-related activities are in a state of constant cross-pollenization. Iâ€™ve adopted Appleâ€™s strategy to sharply focus your resources and not get distracted by â€œother things you could also doâ€. In short I love the business that Apple enables me to conduct, I am very satisfied by it.
Sorry Microsoft, my loyalty to iOS is not for sale.
Hopefully Microsoft will have better luck next time.