Microsoft's another cheeky attempt to lure customers: tests new label "Chat w/GPT-4" and "Copilot"

Bing Search is testing changes to its search menu that hint at the future of its conversational AI offering, Bing Chat.

Bing Chat is a feature that has been available on Bing’s website for some time now. It can be accessed by clicking the “Chat” button in the website’s top menu. This brings me to, did you ever wonder what went behind Microsoft’s thought process when they implemented Bing Chat in Bing search? They have revealed it here.

However, recent reports suggest that Bing may be changing the name of this feature. According to screenshots circulating online, two potential names for the feature are “Copilot” and “Chat w/GPT-4.”

The “Copilot” change aligns with Microsoft’s confirmed plans to rebrand Bing Chat as Copilot, offering a standalone AI assistant experience akin to competitors like ChatGPT. This move is expected soon and shouldn’t raise too many eyebrows.

But what raises doubts for me is, since the end goal is to change Bing Chat into Copilot, what is the need to implement new changes in the name of Bing Chat? Is this another tactic of Microsoft to lure customers towards them, like they are famously known for, especially with the Edge browser?

Other than this, a new tab labeled “My Bing” has also been spotted, though its functionality remains unclear. I will let the readers know as soon as I get to know the purpose of it.

What are your thoughts regarding all this?

More here.