Microsoft last week published its Super Bowl 2019 commercial on its YouTube page. Microsoft’s Super Bowl ad shows the inspirational story of passionate young children who play Xbox games with a little help from their friends, family and the Xbox Adaptive Controller. The ad illustrated Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all of us.
This ad was aired during Super Bowl 2019 last night and it was a huge hit among the viewers. Thousands of people praised Microsoft’s ad on social media and many rated it as the best ad of the season. In fact, Microsoft’s ad was rated No.1 among the most talked about purpose-driven Super Bowl ads by enterprise social technology company Sprinklr. This ad also had the highest positive sentiment on Twitter.
Check out some of the Twitter reactions on this ad below.
— Marlee Matlin (@MarleeMatlin) February 4, 2019
The highlight of the #superbowl was easily the great ad from @Microsoft that highlights the Xbox accessible controller. What a great way to represent the gaming industry to the world. You can watch it below: https://t.co/c7GnVhLI9t
— Geoff Keighley (@geoffkeighley) February 4, 2019
Best #SuperBowl ad of the night goes to Microsoft. Inclusive, heartwarming. A true celebration of and respect for those with physical disabilities.
“When everybody plays, we all win.” pic.twitter.com/tRKplHdKix
— Kyle Griffin (@kylegriffin1) February 4, 2019
The Xbox Adaptive Controller is designed primarily to meet the needs of gamers with limited mobility and it is a unified hub for devices that helps make gaming more accessible. You can also connect external devices such as switches, buttons, mounts, and joysticks to create a custom controllers experience that based on your needs.
You can order the Xbox Adaptive Controller here.