Microsoft today announced that they have won a Silver Lion at the Cannes International Festival of Creativity in the Cyber category for their #MakeWhatsNext campaign that celebrates and encourages girls and women to pursue careers in Science, Technology, Engineering and Math (STEM).
The campaign broke in early March – to coincide with International Women’s Day – with broadcast, online/digital, social media and events. The centerpiece of the campaign was four TV commercials that showed girls learning about women scientists and inventors. The “hero” TV commercial, longer than two minutes, stars real girls talking about their love of science. But when they are asked to name famous inventors, none of them can name a woman. The ad continues with historical footage of 13 prominent women inventors, scientists and creators.
The campaign was created by m:United//McCann and it was launched simultaneously in more than 35 countries.