Microsoft will co-market the Galaxy Book family with Samsung

Samsung introduced the Surface-like Samsung Galaxy range of Windows 10 tablets at MWC 2017 in Barcelona recently.

Samsung Galaxy Book family is a successor to last year’s Galaxy TabPro S line, and comes with Intel’s latest and greatest Kaby Lake Core i5 processors and promise up to 10 hours of battery life, and they also pack fast-charging features.

The device also comes with LTE connectivity and Samsung’s S Pen and support for Air Command features, which lets you use the S Pen to quickly access some important shortcuts such as annotate over PDFs, display magnification, and a GIF creator.

In a press release the company revealed that they worked with Microsoft to create the device, and would also be working with Microsoft to market the tablets, saying Samsung and Microsoft were placing the needs of their customers at the top of their priorities.

“Microsoft and Samsung are working together to deliver innovative mobile experiences that help organizations with digital transformation, and the Samsung Galaxy Book is a great example of that focus in action,” said Peter Han, Vice President, Partner Devices and Solutions, Microsoft. “Samsung’s new Galaxy Book lights up digital capabilities of Windows 10, such as Windows Ink, that empower employees to achieve more by working in a more intelligent, portable and secure way.”

In the partnership Microsoft and Samsung are aligning their worldwide marketing, partner and sales programs to deliver a positive go to market experience for its customers. With the Surface range Microsoft has built an infra-structure to market their range to enterprise customers, and Samsung will presumably be included in the range of products Microsoft partners will be offering to their business clients.

“We believe collaboration with key partners like Microsoft is essential for innovation, as it shares our vision for building excellence in mobile productivity,” said Jeeho Baek, Senior Vice President of B2B Product Management Group, Mobile Communications at Samsung Electronics. “Enterprise mobility allows businesses to expand the boundaries with which they operate and workers to gain flexibility in how they work. Together with Microsoft, we hope to further solve the challenges our customers face by creating flexible and secure technology.”

Microsoft is believed to have created the Surface range to stimulate OEMs to address the Windows tablet market better, and while in recent quarters we have seen Surface revenue growth stagnate, largely due to the lack of new Surface Pro products, we have seen strong growth in the Windows tablet market itself, driven by Windows OEMs, now up to 16% of the market, suggesting Microsoft has achieved their goal. Hopefully this will not mean they are taking their emphasis off their own products, which has a very strong fan following, with the Surface Pro 5 and Surface Book 2 being eagerly anticipated.

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