The vast majority of HoloLens apps use Unity, but Unity wants even more. They are offering prizes as large as $100,000 for the best HoloLens app, which can at the moment simply be a good idea.
Developers can apply for the contest by sending in a proposal consisting of art, video, and full details of the idea. Unity and Microsoft will select 10 finalists and supply them with a HoloLens Development Edition Kit to make their idea a reality.
Apps should solve a problem users have at work, home or hospital, with a clearly defined target and offer HoloLens-focused solution.
Microsoft and Unity will judge the resulting app and select a winner, who will receive $100,000 in cash, the HoloLens Dev Edition (worth $3000) and a 12-month subscription to Unity Pro.
The contest is open now, and the date for initial submissions close on the 10th June. The 10 finalists will be announced on the 16th June, and developers have until the 30th October to submit their final code. The final winner will be announced in November.
Read more about the contest at Unity here.