Unlike Apple Microsoft can not count on much free publicity for the launch of their Windows Phone 7 handsets. Microsoft has fought back by recruiting reality TV starts in a series of publicity stunts, like the Old Spice Guy in Australia.
For the US launch Microsoft has announced on Facebook they will be giving away free tickets to a Katy Perry or Maroon 5 concert to attendees of select AT&T stores on November 8.
To document the launch, and the concerts, reality TV star Rob Dyrdek & Minka Kelly, Esquire’s Sexiest Woman Alive for 2010 and a camera crew will embark on a whirlwind cross-country trip â€œto see if better phone design can help curb bad phone behaviour.â€
The team will travel from New York to San Francisco on November 8th, to attend the Maroon 5 concern, were presumably we will see some Windows Phone 7 promotion.
Read more at Microsoftâ€™s facebook page here.