Dubai will soon become the first city in the world to have its own font. The city in the United Arab Emirates has partnered with Microsoft, under which the Redmond, Washington company will provide technical support for the design of the font. The typesetting, dubbed “Dubai font” is currently being developed in Arabic and English languages.
Abdulla Al Shaibani, Secretary-General of the Dubai Executive Council has signed a memorandum of understanding, also known as MoU, with Satya Nadella, Microsoft’s CEO to develop what is first of its kind font.
“The Emirate of Dubai, as usual, and with its ongoing efforts to occupy the top rank internationally in various areas, will create a new and memorable imprint in the digital world through this initiative, which is in line with its clear strategy based on a solid foundation in a move designed to reflect the vision of our wise leadership to achieve leadership and innovation,” said HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council in a statement.
As part of the memorandum, Microsoft will provide technical support for the design and release of Dubai font. The company added that it would carry out the design in accordance with the highest modern technological standards. “We are looking forward to further bolstering our strong relations with Dubai, which falls within the priorities of Dubai’s march for innovation in utilising digital technology to improve standards of living for its people,” said Nadella.
“Dubai Font is among the most important initiatives by the Emirate of Dubai in 2016 that supports the national strategy for innovation launched by His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, which aims at promoting innovation as an institutional effort that will make the UAE one of the leading countries in innovation and excellence by 2021,” a Microsoft spokesperson sai