When it comes to console gaming Sony now has a commanding lead over Microsoft, leading to the company becoming more creative with monetizing their platform.
One of the results is Xbox Game Pass, a subscription service from Microsoft for use with its Xbox One games console. Described as “Netflix for video games”, the Xbox Game Pass grants users access to a catalogue of games from a range of publishers for a single monthly subscription price. The service was launched on June 1, 2017 and cost $99 per year.
The service currently has more than 200 games, but we have not had feedback yet on its performance. Now Microsoft CFO Amy Hood has revealed that the service appears to be doing quite well, calling it an “early success.”
Speaking at the Deutsche Bank’s Technology Conference event last week, she said:
But you’re even starting to see it in the early success of Game Pass, our game subscription. This is an opportunity for us to, take not only our content, but others content, package it and make sure that people are able to play the games they love, but do so in a predictive way.
Microsoft currently plans to expand on the service by rolling it into the Xbox All Access plan, which offers a 24 monthly payment plan for a console and games.
Amy noted that gaming is “really important” for Microsoft and that they aim to build an “incredibly healthy platform” by providing cross-platform services.
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