Microsoft’s search business is showing good momentum, growing an astounding 15% YoY in FY Q2 2018.
Microsoft reports the positive growth story is due to increased revenue per search and also increased search volume.
The growth rate is the same as the last quarter, with Bing showing a steady upwards and even accelerating trajectory.
Microsoft has previously said that Bing-using households generally had higher incomes, with 24% of the Bing audience sitting in their country’s top earning bracket, and that more Bing users clicked on ads that from other search engines, both of course which is good news for advertisers.
Microsoft reported revenue of $28.9 billion (up 12%), operating income of $8.7 billion (up 10%), beating analyst expectations handily.