Microsoft not sure about tablets

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Microsoft VP Steven Guggenheimer does not think tablets will catch on.
Microsoft VP Steven Guggenheimer does not think tablets will catch on.

Again showing a certain lack of insight into the market which will likely cost him his job in the near future, Microsoft vice president for OEM Division Steven Guggenheimer has told Digitimes at Computex it was too early to say tablets will catch on and become a valid and unique segment of the PC market.

He also insisted that Microsoft will not be producing Windows 7 for ARM, but it appears did little to push Microsoft’s latest solution for tablets, Windows Embedded Compact 7, which is not mentioned at all in the Digitimes article.

Guggenheimer emphasized the formation of a market segment for a new product category necessitates the existence of a supporting ecosystem made up of a complete industry supply chain, indicating unfortunately an abdication of Microsoft intent to create this ecosystem, and unfortunately ceding the market to more aggressive companies like Apple.

Citing the early success and recent slowing down of the netbook market as an example of a category which fizzled out sooner that expected, he did not appear to realize that Apple products like the iPad and iPhone may be responsible for this.

Should Microsoft clear our another layer of managers that just don’t get it? Let us know below.


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