Microsoft needs to leverage their assets to sell Windows Phone in 2012

windowsshareThe iPhone is the best iPod and the best client to the iTunes music store, which sells the vast majority of digital music, and is the biggest music store.

Android devices have the best Gmail app, the best Google Maps client and gets promoted on the Google home page.

We have said it before, and we will say it again – to sell Windows Phone Microsoft will have to make Windows Phone the best device to work with Windows, Office, Xbox and their other strong assets.

This means less emphasis on the cloud and enabling age-old Windows features such as drag and drop and direct sync with Outlook. It means exclusive Xbox features, not ones shared with iOS and Android devices.  It means a real effort to move those fading Windows Mobile user base to Windows Phone, and to provide the business management features such as VPN and full Exchange support.  It means simple things such as synching browser bookmarks, as they used to do with Windows Mobile.

If Microsoft is to win market share with Windows Phone in 2012 they need to play hardball, and that means reminding buyers why Windows Phones have Windows in the name.

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