Microsoft Mobile Operating Systems continue to lose Market Share in USA
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Top Smartphone Platforms 3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
|||
Share (%) of Smartphone Subscribers | |||
Feb-11 | May-11 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
33.0% | 38.1% | 5.1 | |
Apple | 25.2% | 26.6% | 1.4 |
RIM | 28.9% | 24.7% | -4.2 |
Microsoft | 7.7% | 5.8% | -1.9 |
Palm | 2.8% | 2.4% | -0.4 |
Comscore has released their monthly market share numbers, and confirms the recent Nielsen research showing Windows Phone 7 is not growing in USA.
They reveal 76.8 million people in USA own smartphones, up 11% from 3 months earlier, and Microsoft’s share of that installed base continues to drop rapidly, now sitting at 5.8% or 4.45 million users. This is down 0.9% from 6.7% the previous month.
The effect is likely due to the lack of new Windows Phone 7 handsets being released into the market regularly, unlike on Android, something which will not be as much of an issue next year, when handsets will be released throughout the year rather than in a single wave.
It does moreover show that Microsoft still has a lot to prove in the mobile market. Do our readers think the company should be doing anything differently? Let us know below.
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