Microsoft today announced that they are launching a new program called Xbox NFL Player Charity Challenge on Oct. 18. It is an online Madden Tournament, eight high-profile NFL players will compete in a bracket format at local Microsoft Stores, with matchups livestreamed via Twitch.
Fans will be able to participate by filling out a tournament bracket online or at the Microsoft stores and following the matchups on Twitch. The final two players will compete for bragging rights as the best Madden player. Also, they can donate for a charity of their choice at Microsoft’s expense.