Microsoft in conjunction with global wireless distributor Brightpoint Middle East has launched a dedicated Windows Phone ecommerce store in the United Arab Emirates.
The site, named the Waha Store (after oasis) will provide a convenient, reliable and centralised destination for consumers across the country to purchase the latest Windows Phones from a variety of OEMs.
Shoppers will have the opportunity to compare various models, read reviews, and watch demo videos.
Anurag Gupta, president of Brightpoint Europe, Middle East and Africa, said: â€œOur expertise in offering e-commerce and supply chain solutions will make Waha the go-to place for all UAE customers who have been awaiting a well-functioning channel to access Windows Phones. We look forward to supporting Wahaâ€™s launch in other countries in the Middle East and Africa, as we continue to expand our presence in the region.â€
â€œWe are very pleased to bring Windows Phones to early-adopter smartphone consumers in the UAE, where there has been growing excitement about the launch,â€ said Samer Ramez Abu-Ltaif, regional general manager, Microsoft Gulf Region. â€œCustomers need a dependable way to obtain accurate information on, and securely purchase, the latest mobile handsets; and Waha Store provides exactly that – your Windows Phone oasis.â€
Unfortunately the store precedes the availability of the Windows Phone Marketplace in the region, but TradeArabia reports this will become available in the UAE â€œin the next few months.â€
Thanks Arun for the tip.