Microsoft today announced a new portal to help publishers get their content discovered and in front of as many readers as possible. Bing team’s new Bing News PubHub will enable more publishers big or small, international or local to submit their news websites. When publishers submit their content through the Bing Publisher Network, their content reach will be expanded significantly through Bing News app, Cortana, Outlook News Connector and other Microsoft properties.
Bing News uses the following criteria to help evaluate the news websites:
- Newsworthiness – Report on timely events and topics that are interesting to users. Content that doesn’t focus on reporting, such as how-to articles, job postings, advice columns, product promotions, is not considered newsworthy. Similarly, content that consists strictly of information without including original reporting or analysis, such as stock data and weather forecasts, is not considered newsworthy.
- Originality – Provide unique facts or points of view. Faced with numerous sources frequently reporting similar or identical content, originality or uniqueness becomes a critical way to determine the value to a user of an individual story.
- Authority – Identify sources, authors, and attribution of all content. News sites with authority maintain the highest level of trust and respect from our users.
- Readability – Create content with correct grammar and spelling, and keep site design easy for users to navigate. Advertising should never interfere with the user experience.
More details available here at Bing blog.