Microsoft is promoting the HoloLens at the Hannover Messe trade show this week

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Microsoft is promoting the Microsoft HoloLens Mixed Reality headset at the Hannover Messe show in Germany this week.

Billed as the world’s leading trade show for industrial technology, Microsoft is putting the headset forward as a way to increase productivity, quality, and safety by helping companies reimagine processes, data, and people to accelerate business impact and create value for customers.

In a blog post, Microsoft highlighted a number of customers who have already benefitted and who will be joining them at their stand.

BAE Systems and PTC

BAE Systems makes the electric propulsion Systems for HybriDrive® buses. BAE is working with PTC, a Microsoft Mixed Reality Partner, utilizing their ThingWorx Studio to create mixed reality solutions that dramatically improve the efficiency of Firstline Workers. BAE and PTC used ThingWorx Studio to easily create a guided step-by-step training solution for HoloLens to teach workers how to assemble a green energy bus battery. Using these tools, BAE can now create these guides for first-line workers in just a few hours at a tenth of the cost, training new people 30-40% more efficiently.


In February Honeywell introduced the Honeywell Maintenance Training Simulator. This work empowers system maintenance personnel to be prepared for a variety of critical situations and to address them faster with reduced risk. It enables their employees to test and enhance their knowledge in a safe and simulated immersive environment prior to managing critical infrastructure.

Mercedes-Benz Global Training

Mercedes-Benz Global Training is showing off how HoloLens can be used to improve the efficiency of brake assembly and engine manufacturing. In addition, they are demonstrating how customers can load a roof box with their virtual bags or sports items, such as skis and equipment in a real roof box mounted on an E-Class sedan.


Autodesk is demonstrating Project Sugarhill, a technical preview of immersive conceptual design tools that empower artists and designers to start their creative process directly in 3D. Using simple curve and surfacing tools, users can explore form and shape while being fully immersed alongside their design. 3D sketches and models can be easily exported to other screen-based applications such as Alias or Maya for final realization.

Deutsche Bahn

Deutsche Bahn has worked with the Microsoft Mixed Reality Partner Program to build an app that will enable the German railway company to more efficiently and safely train engineers on railway parts and maintenance.

Microsoft Visio

Microsoft Visio has been updated to address intelligent manufacturing scenarios, including facility layout. Microsoft will be showcasing Intelligent Manufacturing scenarios supported by Microsoft customer Dürr AG and incorporating Microsoft Visio Partners FaciWare GmbH (facility management solutions) and X-Visual Technologies GmbH (PnID solutions).

The Hannover Messe show runs from  23 Apr 2018 – 27 Apr 2018. See the exhibitions at Microsoft’s stand in Hall 7, Stand C40.

More about the topics: hololens, microsoft, Mixed Reality