Microsoft is investing over $15 million into the quite famous location based social network Foursquare. Foursquare has already collected data about more than 60 million restaurants, shops and other points of interest within cities. Millions of foursquare users use these data points to provide tips, photos, about these locations.
According to WSJ, Microsoft has now signed a multi-year contract to license Foursquare data to integrate into services such as its Windows Phone mobile operating system and Bing search engine. Bing team is already using public Foursqaure data for its knowledge graph. Foursquare CEO also revealed that this deal with Microsoft is not exclusive and does not change the terms of its deals with other companies that receive its data.
Expect much improved local scout experience in Windows Phone devices soon!