Microsoft gaining ground on Apple’s top satisfaction ranking


J.D. Power’s 2016 U.S. Tablet Satisfaction Study was just released and shows Microsoft’s Surface tablet gaining ground on Apple’s iPad Pro, falling just one satisfaction point behind, 829 to Apple’s 830. Samsung follows Microsoft with 822 points, and Amazon with 816, out of a 1000 point scale.

The study measures customer satisfaction with tablets across five factors: performance (28%); ease of operation (22%); features (22%); styling and design (17%); and cost (11%). Satisfaction is calculated on a 1,000-point scale.

Microsoft ranks second performing well in the features and styling & design factors, while Apple’s performance is higher than the segment average in all factors except with cost. Hopefully, with rumors of a Surface Pro 5 set to arrive soon, we may see a bump in satisfaction to get Microsoft that number one spot. Read other facts about the survey here.

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