Microsoft today expanded their partnership with Adobe by integrating Dynamics 365 with Experience Manager, Adobe’s content management solution in Adobe Marketing Cloud. This new integration will help enterprise organizations optimize their sales and lead management by connecting rich marketing content in Adobe Marketing Cloud with CRM data in Microsoft Dynamics 365. It actually brings sales and marketing data together. Marketers will be able to deliver one-to-one personalization of web content at massive scale and connect any lead generation data input on the web to their CRM system.
“For well over a year, engineering teams across Adobe and Microsoft have been working closely together and making available to joint customers a number of integrations that drive business value,” said Suresh Vittal, vice president, Experience Cloud Strategy at Adobe. “By empowering enterprise companies to design and connect rich content with vast amounts of data – including customer relationship management (CRM) data from Microsoft Dynamics 365 – Adobe and Microsoft are uniquely positioned to transform how sales and marketing organizations engage with customers.”
“As our collaboration with Adobe continues to gain momentum, we offer brands the unparalleled ability to leverage Adobe’s leadership in delivering amazing customer experiences, coupled with Microsoft’s success in CRM,” said Alysa Taylor, general manager, Business Applications Group at Microsoft. “Integration of Microsoft Dynamics 365 with Adobe Experience Manager takes this a step further, bringing hyper-personalized engagement that can help drive sales.”
Read more about this announcement here.