With rumors of a Surface Pro 5 and a Surface Book 2 on the horizon, Microsoft seems to be adamant about keeping its customers updated with the latest and greatest, with yearly iterations of the original Surface Pro since 2013, and some variants as well. While Redmond fans get to look forward to new tech every year (at least in the PC division), what about those dedicated to Cupertino? It seems as though Apple has been lacking when it comes to innovation, let one Microsoft exec tell it. Brian Hall, general manager of Microsoft’s Surface line, had this to say about his long time competitor:
I compete with Apple and respect them. but they ARE doing their customers a disservice at times with old tech… https://t.co/PR2pC6TsJh
— Brian Hall (@IsForAt) August 5, 2016
Now Apple does have a slightly diverse product line, with PCs, Macbooks, iPads, and iPhones, but lest we forget, the MacBook Air was last redesigned six years ago, and the MacBook Pro’s design hasn’t changed since 2012. In addition, many of the Macs have not been updated with the latest processors, which may be why Apple’s computer shipments declined 11.5% annually last quarter. However, there are rumors which suggest a new MacBook Pro with a new touchscreen keyboard and the latest and greatest Intel chips will be coming this fall, but i wouldn’t get my hopes up.
While Apple has yet to respond, it has just released an ad for the iPad Pro, touting it as more than a tablet, more like a computer. While I can’t say I agree with this, the ad is very impressive, and would probably make due for another piece of hardware.