Microsoft Entertainment and Devices Division re-organized


22, 2010

EDDJust prior to the most important Mobile World Congress in the company’s history, Microsoft has launched a major reorganization of its Entertainment and Devices Division, which is responsible for Windows Mobile, Zune, Media Center and Mediaroom IPTV products.

The TV, Video and Media group has been moved to the Interactive Entertainment Business Division, which is in charge of Xbox, Games for Windows and Microsoft Game Studios, all under the umbrella of the Entertainment and Devices Division.

Just when the cosiest arrangement for making the greatest entertainment device possible seems to have been created, ZDNet reports on a rumour that Windows Mobile may be moved to the Windows, Internet Explorer and Windows Live Division. Microsoft has not commented on the rumour, but regarding the integration of their TV and Gaming division said:

“As a natural evolution of the Interactive Entertainment Business, our consumer products and experiences focused on games, movies, TV and music will move into IEB, led by SVP Don Mattrick. In addition, we’ve formed a new centralized E&D services infrastructure team, which will act as a combined resource across the division. Finally, Enrique Rodriguez has decided to move on from his leadership position running the TV, video and music business and is evaluating his next career opportunity. The TVM first party business, Zune and Windows Media Center will move to IEB, and Mediaroom, the TV platform business, will become a standalone group within E&D, reporting directly to (E&D) President Robbie Bach.”

While the effect of all these changes on Windows Mobile are not clear, I am sure most of us look forward to a day where all the various properties of Microsoft work together better for a fuller and more integrated experience.

Read much more detail on the Mary Foley’s All About Microsoft blog here.

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