Microsoft and CVS Health announce partnership to deliver personalized customer experience

Microsoft and CVS Health today announced a new strategic alliance to develop new solutions to help consumers improve their health by offering personalized customer experience. This new partnership includes the following:

• The collaboration with Microsoft will help CVS Health accelerate a data-driven, personalized customer experience, while complying with the company’s patient privacy and confidentiality policies.
• CVS Health will also scale up retail loyalty and personalization programs that use advanced Machine Learning models running on the cloud computing service Azure.
• In addition to creating a more personalized and seamless experience for consumers, data science will also be used to improve access to care and health outcomes.
• Through the use of Microsoft Teams and Office products, CVS Health will be more agile, enabling retail employees to more easily consume key information needed to answer common questions and solve customer needs faster.
• Microsoft will continue to expand and partner with CVS Health to reimagine and simplify processes, as part of CVS Health’s technology-driven digitalization program.
• As a strategic platform, Azure will play a key role in CVS Health’s acceleration of its digital transformation by expanding the company’s already formidable multi-cloud presence to over 1,500 new and existing business applications in Azure cloud.
• Microsoft HoloLens, Dynamics 365 Guides, and Remote Assist can simplify complex procedures with intuitive tools to help support CVS Health employees. Microsoft Azure AI and cognitive capabilities can also extend to automate administrative and predictive processes and reduce waste through co-innovation with CVS Health’s deep community presence and health care expertise.

“We are excited to partner with CVS Health on its digital transformation journey, collaborating together on how the company manages health data at scale, improves the customer experience, and drives operational efficiency,” said Judson Althoff, Microsoft’s Chief Commercial Officer. “With the Azure platform and its AI capabilities, we will combine the power of data, the expansive reach of CVS Health’s world-class solutions, and Microsoft Teams to connect health care experts and create customized care and services that enable people to live healthier lives.”

Source: Microsoft