Microsoft brings useful and interactive AMP email format in Outlook.com

AMP is a technology used for developing super fast web pages on mobile clients. The new AMPHTML Email format provides a subset of AMP components that you can use in email. When you send an AMP email, recipient can view and interact with the AMP components directly in the email. This new format enables dynamic email experiences with interactive content.

Google today announced a beta program for dynamic email(AMPHTML Email) in Gmail. Microsoft also announced that it is adding support for the AMPHTML email format as a preview in Outlook.com. During the preview period, users can interact with content from select trusted senders.

Microsoft mentioned that the preview will be ready by summer of 2019. Google’s dynamic email feature is currently only available in Gmail on the web, it will be coming to mobile devices in the future.

Source: Microsoft, Google

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