Microsoft rebrands Bing Chat as Copilot

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Microsoft Copilot and Copilot Pro

At Ignite 2023, Microsoft today announced that Bing Chat will be rebranded as Copilot. As Copilot brand has become more ubiquitous across Microsoft products and services, Microsoft wants to bring the same familiarity to Bing. Bing Chat will now simply become Copilot in Bing, you can think of it as a Copilot for the web.

For enterprise customers, Copilot will become generally available on December 1 as part of select Microsoft 365 licenses. Also, Microsoft will allow businesses to buy Copilot as a standalone service, priced at $5 per user per month. Copilot will be available for free for following Microsoft 365 plans:

  • Microsoft 365 E3, E5
  • Microsoft 365 F3
  • Microsoft 365 A3, A5 (Faculty only)
  • Business Standard
  • Business Premium

Microsoft now offers three different AI services for the enterprise, Microsoft 365 Copilot, Copilot and Windows Copilot. You can find the differences between these services here.

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