In April 2015, Microsoft renewed the search partnership with Yahoo allowing Yahoo to monetize part of its traffic using their own ad platform or sell it to Google. Microsoft today announced its expanded partnership with Verizon Media Group to become the exclusive search ad platform for both Yahoo and AOL. With this deal, search marketers can reach audiences across the Bing, Yahoo, and AOL networks. According to Microsoft’s estimate, this new deal could result in an increase in clicks across the Bing Ads marketplace for customers targeting the United States of up to 10-15%.
This enhanced partnership will make it easier for marketers to manage search advertising campaigns. Additionally, by aligning campaigns under Bing Ads, marketers will benefit from the deep audience understanding contained in the Microsoft Graph coupled with Microsoft artificial intelligence (AI) capabilities to connect to the right audience with the right message across any device.
Microsoft and Verizon Media group are working to complete the transition to Bing ads platform by the end of March 2019.
Learn more about this partnership here.