Microsoft Announces Rebranding Of Bing Pulse To Microsoft Pulse And Many New Features

Bing Pulse is a self-service online voting and audience engagement service from Microsoft which was announced last year. Bing Pulse is now being used by CNN, CNBC, MSNBC, SKY NEWS, the Aspen Institute and Clinton Global Initiative, among others. Microsoft today announced that they are rebranding Microsoft’s Bing Pulse to Microsoft Pulse. It also now integrated with  Azure Media Services (video), Skype for Business (meetings), OneNote (sharing), Yammer (enterprise communications), and Power BI (analytics).

In addition to a new and upgraded producer app that is faster and easier to use, the brand now offers new features to the current services lineup, including:

Pulse for Broadcast

  • Easier integration into broadcast graphics through Pulse’s data API
  • Push video content to all viewers’ second screens during a live program or commercial breaks, synchronized (or not) with TV advertising
  • Enhanced producer dashboard that gives producers ability to gain audience insights in real-time and push them out through a click-through annotations / shapshot API feature

Pulse for Events & Conferences

  • Flexible API and auto-generated iframes allow easy integration of Pulse into personal event website
  • Use Pusle with up to 10,000 users through Skype for Meeting Broadcast
  • Deeper insight analysis with 1-click data download into Microsoft’s business intelligence solutions, like Excel & PowerBI

Pulse for Market Research

  • Fully scalable for researchers to run focus groups of any size, from anywhere in the country
  • With video-push allows researches to conduct remote audience studies and video content rating such as ad or message testing and track responses from various demographics
  • Lowers the cost of market research by eliminating conventional hardware costs and capital requirements

Pulse in the Classroom

  • Allows teachers to know whether students are comprehending lessons in real-time
  • Anonymous voting so students are more inclined to participate
  • Teachers and students can copy a Pulse graph into a OneNote document with one click for sharing and notetaking
  • Video integration and distance learning is now interactive and fun, so teachers can gauge student comprehension whether the student is in the classroom or learning from the other side of the globe

Learn more about it here.

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