Microsoft aims to bring One-Click shopping to the real world using holographic buttons

Microsoft is putting a lot of effort into Mixed Reality and is making sure that other companies follow the footsteps. While Mixed Reality is still a small niche catering to a very select group of people, Microsoft has been trying to broaden their audiences.

One of the recent patents suggests that the company might be planning to target shopaholics. In a recent patent filing, Microsoft detailed a method to add shopping buttons into the virtual reality so shoppers can directly place orders while wearing headsets.

Disclosed is a system and method for mixed reality that includes a holographic button (eg, a 3D object) that can be downloaded from a provider’s website. The holographic button allows a user in the mixed reality world to order the article by interacting with the holographic button. The user in the mixed reality world can place the holographic button near a relevant real object. Whenever the user interacts with the real object through its mixed reality (ie virtual interaction with the real object), the holographic button may appear so that the user can order the element associated with the holographic button.

– Microsoft

In short, Microsoft wants the users to use Mixed Reality headsets to enhance their shopping experience. Of course, no one will buy headsets just for shopping but it sure will help shoppers interact better with websites and place orders easily.

Via: Windows United

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