Above is a new Nokia Lumia 900 ad showing ex-baseball player, and current analyst John Kruk so immersed in his new Nokia Lumia 900 that he hardly pays any attention to the game at all.
This is an interesting contrast to Microsoftâ€™s original â€œReally?â€ campaign (right) where Windows phone was portrayed as the OS that will save us from those disabled by constantly being wrapped up in their phones.
BusinessInsider notes that this is a better message for Microsoft, and more consistent with the way people want to use their smartphones.
Do our readers think this change in tack was long overdue? Let us know in the comments below.