The Carlsberg Group is one of the leading brewery groups in the world today, with a large portfolio of beer and other beverage brands. Also, Carlsberg is one of the best-known beer brands in the world. Recently, Carlsberg announced a multi-million-dollar investment called ‘The Beer Fingerprinting Project’ which is focused on measuring and sensing flavours and aromas in beer. This research study will enable anyone to easily develop new beers using Microsoft AI-powered technology instead of relying on on actual humans and techniques like chromatography and spectrometry to detect flavors and aromas.
“This research study puts advanced analytics and intelligent cloud technology as a corner stone of the project and combines expertise within several fields of research. We are excited to see the project unfold and determine how it will impact faster go to market processes for Carlsberg”, says Ricky Gangsted-Rasmussen, Industry Lead – Retail, Microsoft Danmark.
“We are excited to be part of a team with Aarhus University, The Technical University of Denmark and Microsoft and push the boundaries in sensor technology for ?avour determination. This will enable us to select and develop novel brewer’s yeast for application in craft, specialty, core and alcohol-free beers at much higher speed and even better quality”, says Jochen Förster, Director and Professor Yeast Fermentation, Carlsberg Research Laboratory.
Carlsberg is hoping to bring a commercial product using this research technology to market. So, you may soon be able to enjoy Microsoft AI-powered beer!
Source: The Record