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Microsoft has tapped a bit into the promotional whirlwind that is Superbowl 51 by letting fans design custom cleats for Atlanta Falcons’ Devonta Freeman and New England Patriots’ Malcolm Butler that will be worn at the big game today.
The cleats were designed last week at the NFL Experience in Houston by fans in a design contest using Microsoft’s Surface Studio and the Surface Hub to draw out their ideas using the Sketchable app.
The Devonta Freeman and Malcolm Butler each picked their favourite design, which was then painted by Miami-based artist Marcus Rivero, better known as Soles By Sir.
“The passion and creativity of NFL fans is truly unparalleled,” says Jeff Tran, director of sports marketing and alliances at Microsoft. “At Microsoft, our goal is to empower those fans with our technology, enabling them to express their creativity in memorable and powerful ways. We’re excited to see the one-of-a-kind designs these creators dream up using our new Surface Studio, and then watch as the two winning works of art take center stage as custom cleats for Malcolm Butler and Devonta Freeman on the field before kickoff of Super Bowl 51.”
See the design process in action in video below:
Microsoft’s Surface Studio features a unique hinge design and special accessories which turn it from a powerful All-in-One PC to a one of a kind electronic drafting board. It is currently shipping and you can order it from the Microsoft Store.