LinkedIn rolls out native video sharing

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LinkedIn today announced native support for videos. Users can now upload videos through LinkedIn mobile apps and the videos can run up to 10 minutes long and it can be horizontal or vertical. User uploaded videos will play automatically with the sound off when they appear in people’s feeds, just like how Facebook have implemented videos in their platform. LinkedIn will also allow users to disable video autoplay from app settings.

In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier.

Apart from standard information like views, likes and shares a video has received, LinkedIn will also offer info about viewers like the companies where they work and their job titles. However, it will not share a complete list of all viewers’ employer names and job titles, but a selection of the top ones. Audience insights will be available in the dashboard section of a LinkedIn profile on both mobile and desktop.