LinkedIn Sales Navigator already has integration with Salesforce and Microsoft Dynamics. Earlier this year, they announced automatic syncing of Sales Navigator and Salesforce records and launched their first email integration – Sales Navigator for Gmail. Recently, they have announced the CRM Partner Program which will allow leading CRM systems to integrate Sales Navigator functionality directly into their applications. They are launching this partner program with CRM players including SAP Hybris, Oracle, NetSuite, SugarCRM and HubSpot.
We want to help our customers increase the ROI of their Sales Navigator investment, and get more value from their CRM. Ultimately, deeper Sales Navigator integration with CRM translates into more efficiency and productivity for salespeople.
LinkedIn has plans to expand this partner program to more CRMs in the future.