LGâ€™s mobile business chief, Ahn Seung-kwon, has today spoken about the smartphone market and their device launch plans.
Currently a 3rd string player even in Korea, he said:
"We didn’t expect the smartphone market to mature this quickly. We will make a comeback in the third quarter."
He promises 10 design-focused and specification-rich smartphones running Windows Phone 7 and Android to read the market soon, targeting North America and Europe.
"We will boost our premium lineup," Ahn said "LG Electronics will concentrate on developing devices that take full advantage of the Android and Windows Mobile 7 systems for the next year or two,"
Asked when his company will launch an "iPhone Killer," Ahn said the schedule to market a smartphone that runs on the Windows Mobile 7 operating system in the second half of the year was underway.
"LG will introduce Windows Phone 7 sometime in the latter half," he said.
LG also announced a new revamped application store for Windows Mobile smartphones and also feature phones.
The store has over 3,000 applications and has just opened to 23 countries, excluding however USA and Europe. The company however does intend to expand to 33 countries by the end of this year, including France, Germany, Italy, Iran, Spain and the U.K., and also to expand to other OSâ€™s, including Android.
Most applications are free of charge.
"We are working on a revenue sharing model with developers but LG will boost application services."
If you do have an LG phone, examine their offerings here.