Kantar: Windows Phone seems some market share loss pre-Windows 10 Mobile launch

kantar header

The latest smartphone market share numbers from Kantar are out, and is shows some erosion of market share for Windows Phone in Europe in October, around 2 months before the launch of the new Windows 10 Mobile range.

Overall the OS saw 0.6% loss year on year, similar to iOS in the EU5 countries, though its of note that Year over Year Windows Phone saw strong growth of 1.9% to 2.4% in the important Chinese market.

In USA  things are not looking that rosy, with the OS achieving only 2.7%  market share there, a situation which may not improve with Windows 10 Mobile, with the handsets only available on contact on AT&T.

See the full numbers below, and last month’s numbers here.

smartphone kantar october 2015

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