Latest Kantar numbers holds no surprise as Windows Phone market share continues to drop

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kantar march 2016

We used to look forward to the monthly Kantar market share numbers as they charted the progress of our favourite mobile operating system, but in the last year things have of course not been as rosy, as Microsoft continued to withdraw from the consumer market.

This month Kantar’s numbers for Q1 2016 is no different, showing plunging market share worldwide, with no evidence of support by OEMs other than Microsoft Mobile.

The numbers reflect Microsoft’s performance in Q1, when they announced they had shipped only 2.3 million handsets, and managed to sell less than that to consumers.  We can expect these numbers to continue to deteriorate, in line with Microsoft’s guidance of continuing slippage in this business.

It is of note that Kantar’s numbers are from a consumer panel and likely does not reflect enterprise purchases.  As Windows 10 Mobile becomes increasingly an enterprise OS we will lose further visibility regarding its progress (or not), but I would think either way it will be a long, long time before we get anywhere close to 2014 numbers.

What do our readers think of these stats? Let us know below.

More about the topics: kantar, march 2016, market share

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