Kantar: Windows Phone down to 5.9% in Europe, 2.6% in USA

Kantar has released their market share numbers for the 3 months ending February 2016.

Market share numbers for the OS has continued to slip, with Windows Phone now holding only 5.9% market share in Europe, down from 10.1% last year over the same period and 6.4% last month.

UK numbers have slipped further to 6.2% and even in Italy, which used to have the highest market share for the OS, its down to 6.7%. The OS held 14.4% a year ago.

There is not much encouragement elsewhere, with US remaining steady at 2.6% and China at 0.9%.

With Microsoft not set to release any more handsets this year it seems either Microsoft’s new OEMs will get some traction with Windows 10 Mobile or these numbers will start looking like the good old days in 6-12 months time.

See the table below.

kantar February 2016

Source: Kantar.com

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