Kantar: Windows Mobile sales market share drops to 1.3% in the US

Kantar World Panel today released their latest report on smartphone OS sales market share. According to their report, Windows Mobile’s market share dropped to 1.3% in the US, down 50% from the last year’s numbers. In Italy, one of the strongest market of Windows Mobile, market share dropped to 4.4%, down from 7.2% in the same period last year. In China, Windows Mobile is almost dead, it had 0.1% of sales over the last 3 months as per this report. As Microsoft has no plans to release any new mass market Windows 10 Mobile device, I expect this trend to continue in the coming months.

On the other hand, Google and Apple are dominating the mobile ecosystem. In the three months ending January 2017, Android accounted for 56.4% of smartphone sales in the US, down 1.8 percentage points from the period a year earlier. iOS accounted for 42% of smartphone sales, up 2.9 percentage points year-on-year. In Euope’s largest markets – Great Britain, Germany, France, Italy and Spain – Android accounted for 74.3% of smartphone sales in the latest period, a marginal increase from 72.9% in the three months ending January 2016. iOS held a 22.7% share, with iPhone 7 remaining the top-selling device in Great Britain, France, and Germany.

See the full table below:

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