'Just Eat' is looking for beta testers in the UK for its new Xbox One app

Over on Reddit, Ben Paul of food delivery service ‘Just Eat’ has just announced that the company is looking for beta testers in the UK to try out it’s new Xbox One app, after having already been made available to Windows 10 and Windows 10 mobile. The app is pretty simple, like Eat24 or Grubhub, users find local restaurants where they can place an order and have it delivered in minutes. The company claims to be the “worlds leading marketplace for online food delivery, operating in 13 countries”.

In a blog post on Reddit, Paul explained

Here in Product Research, we do things slightly differently to a traditional app development team – everything we design and build is done in constant feedback with people who would actually be using the app. We use a user-centred iterative process called ‘Lean Startup’ that pushes a product around a ‘Build – Measure – Learn’ loop, getting closer and closer to a perfect product with each cycle.

We start by trying to understand what Xbox gamers want when they’re ordering food through their TVs, quickly build a concept we think might hit those needs (we do this with paper prototypes, mock-ups in tools like Marvel or Sketch, or very lightweight throw-away code), give it to people to try, update our designs based on the feedback and go around the Build-Measure-Learn cycle again.

To sign up for the beta test, all you have to do is scroll to the store on your Xbox One, under Games, select Use a Code, and input code: GXRR9-XWYPV-9D2CF-YCPMD-WRY9Z

The company is also looking to give out 5 £20 vouchers to people who answer a survey that the company will be sending out next week. The winners will be selected at random.