InterContinental Hotels Group Launches Priority Club Rewards App For Windows Phones

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InterContinental Hotels group today announced the launch of Priority Club Rewards app for Windows Phones. Using the app you can find availability of rooms in hotels worldwide, get near by hotels list, manage reservations,etc,. The app looks cool and functional. Its an must have for IHG visitors.

App Description:

Priority Club® Rewards is now available through your Windows phone. Download the FREE Priority Club Rewards app today and you’ll have immediate access to the entire Priority Club Rewards Family of Brands including InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites.
Features
-Enroll to become a Priority Club Rewards member
-Find and book rooms at over 4,400 hotels worldwide
-Use Priority Club Rewards Points to redeem free Reward Night stays
-Get special rates using your Corporate ID
-Use the credit cards already associated with your Priority Club Rewards account to expedite bookings and store credit cards for future bookings
-Use GPS and interactive maps to easily find hotels near you
-View and cancel upcoming reservations
-View photo galleries and amenities for each hotel
-Click-to-call for each hotel
-View points balance and membership status
-Get access to special offers

You can download the app here.

Full Press Release and more app screenshots after the break.

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Dubai, UAE – 21st July, 2011: IHG (InterContinental Hotels Group), the world’s largest hotel group by number of rooms, today announced the global launch of its Priority Club Rewards app for Windows Phone. This new app provides customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations for all seven of IHG’s brands ­ InterContinental, Hotel Indigo, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites. IHG is the first major hotel supplier to offer an app for Windows Phone.

The Priority Club Rewards app for Windows Phone follows the highly successful release of the iPhone booking apps for each of IHG’s seven brands, announced in June 2011; InterContinental Concierge Insider Guides app for iPad in December 2010; the Priority Club Rewards app for Android in July 2010; and the Priority Club Rewards app for iPhone in April 2010.

"Creating a booking app for Windows Phone is an essential part of our mobile strategy, as we continue to develop our mobile booking options for our 58 million Priority Club members," said Matt Luscombe, IHG’s senior vice president, sales and marketing, EMEA.

"Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality games and apps, like IHG’s Priority Club Rewards, that take advantage of the phone’s unique features," said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. "With its panoramic design and location aware capabilities, IHG’s Priority Club Rewards app is a great example of the rich applications that people will find on Windows Phone Marketplace," he continued.

Most IHG guests – 65 percent – who book through a mobile device are staying at IHG hotels within one day. To cater to this guest, our Windows Phone booking app includes location aware capabilities to assist guests in booking hotels close to their location and navigating to the property.

The Priority Club Rewards app for Windows Phone also contains the following booking and reservation management features:

  • Find and Book Hotel
    • View photos and amenities for each hotel
    • Click-to-call front desk for each hotel
    • Use Priority Club Rewards account information to facilitate bookings
  • View Priority Club Rewards member details (number, level, points balance)
  • Manage account profile
  • View and cancel upcoming reservations
  • Redeem points for Priority Club Reward Nights
  • Use Corporate IDs to get corporate rates
  • Quick enrollment into Priority Club Rewards
  • View special offers

From 30 June to 31 August 2011, guests who book using the new Priority Club Rewards Windows Phone app will get 1,000 bonus points for every stay.

The Priority Club Rewards app for Windows Phone is now available in English from Windows Phone Marketplace. To get the Priority Club Rewards app with your Windows Phone, search "Priority Club Rewards" in the Zune Marketplace. To get the app with your computer, visit the Zune Marketplace and download the app and then sync it to your Windows Phone.

IHG continues to be focused on growing its mobile strategy, as the company has seen nearly a 1,000 percent increase in room night bookings from mobile devices and has already surpassed the 2010 total number of room night bookings from mobile devices in only the first five months of 2011.

-Ends-

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is a global company operating seven well-known hotel brands including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites . IHG also manages Priority Club Rewards, the world’s first and largest hotel loyalty program with 58 million members worldwide.
IHG is the world’s largest hotel group by number of rooms and IHG franchises, leases, manages or owns, through various subsidiaries, a portfolio of over 4,400 hotels and more than 652,000 guest rooms in 100 countries and territories around the world.
IHG has more than 1,200 hotels in its development pipeline and expects to recruit around 160,000 people worldwide over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

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