With the smartphone and computing world increasingly commoditized the importance of having a strong brand can not be over-estimated. In fact some might say its the main reason companies such as Apple are so successful, despite selling products which are technologically inferior to others.
Interbrand, who posts a yearly estimate of the value of the brands of many leading companies, has this year awarded Microsoft the 4th spot in their list, with a brand value of $67,670 million up 11% from last year, and enough to knock IBM to the 5th spot.
This still places Microsoft behind Apple and Google, with Apple in particular unassailable at $170,276 million.
“Nowadays, in order to succeed in any marketplace, you not only have to have a great business idea, you have to have a great brand,” notes Interbrand’s Mr. Frampton said in a recent interview.
“All the brands in the top are there for a very good reason,” Mr. Frampton said. “They’ve either transformed or made better how we live our lives.”
Interbrand determines the rankings and brand valuations using factors that include how much revenue a company earns from a branded product, how big a role a brand plays in influencing its consumers’ decisions and brand loyalty.
Recent moves which may have boosted Microsoft’s brand includes the successful launch of Windows 10, good sales of their Surface tablets and the release of cross-platform applications which take the company’s technology to where the users are. Damaging events of course include the recent and ongoing brouhaha about privacy in Windows 10 and the company’s continuing struggle in the smartphone arena.
In 2012 Microsoft held the 3rd place, which dropped 5th in 2013, remained there in 2014. The ongoing improvements are evidence of Satya Nadella’s better engagement with the market, despite making decisions which have been received negatively by our readers at times.
Do our readers think Microsoft will ever make it back into the top 3? Let us know below.