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For Huawei, it is currently a case of sink or swim, as it has released its first flagship handset without the Google Play Store.
This means intense efforts to get their Android alternative, Harmony, off the ground, and another part of the push may have just become apparent, with a trademark for Huawei Harmony Studio being uncovered by LetsGoDigital.
Published by the INPI (Instituto Nacional de la Propiedad Industrial) in Argentina, the trademark was applied for on the 18th September 2019. It was also brought to the EUIPO (European Union Intellectual Property Office) database and would apply to smartphones, tablets, wearables, smart speakers, routers, laptops, PCs, smart TVs, cars and more.
Huawei Harmony Studio is likely a developer portal designed to help developers bring their apps to Huawei’s own operating system and app store.
Huawei has a rather herculean task ahead of itself, to make its own app store, the Huawei AppGallery, a viable alternative to the Google Play Store, and has said it would put $1 billion behind the effort but without the popular American apps, it still seems the company is unlikely to succeed.
The trademark application can be seen here.