HTC, Samsung smartphones overtake Nokia’s market share in South Africa

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nokiadownNokia, the worlds largest cell phone and smartphone OEM, has been coming under increasing pressure from other smartphone vendors, with last set of worldwide numbers from a few quarters ago showing a significant drop in market share.

Now we have news from South Africa, a secondary market where Nokia has always been successful, that Samsung smartphones have exceeded Nokia sales, with Nokia’s N-series only making up 7.5% of total sales, versus Samsung with 17%.

According to Ryan Smit, research analyst at BMI-TechKnowledge, stiff competition, new multimedia handsets and price issues have seen Nokia’s market share take a dive.

HTC has also enjoyed significant success over the past few years with its Windows-Mobile smartphones. According to Smit, this was especially true once it introduced the TouchFlo interface, which made new models easier to use for consumers. HTC has always offered high-specification phones and many consumers have been attracted to this, Smit explains.

The report also revealed that, while Nokia makes up 39% of handset share of network traffic, this is a drop from its 46% share in January. Samsung currently holds 33% of the market, up from 20% in January. The iPhone, since entering the market, only contributes 0.06% of the total network traffic – making it a relatively small player.

Read more at ITweb.co.za here