Nokia, the worlds largest cell phone and smartphone OEM, has been coming under increasing pressure from other smartphone vendors, with last set of worldwide numbers from a few quarters ago showing a significant drop in market share.
Now we have news from South Africa, a secondary market where Nokia has always been successful, that Samsung smartphones have exceeded Nokia sales, with Nokiaâ€™s N-series only making up 7.5% of total sales, versus Samsung with 17%.
According to Ryan Smit, research analyst at BMI-TechKnowledge, stiff competition, new multimedia handsets and price issues have seen Nokiaâ€™s market share take a dive.
HTC has also enjoyed significant success over the past few years with its Windows-Mobile smartphones. According to Smit, this was especially true once it introduced the TouchFlo interface, which made new models easier to use for consumers. HTC has always offered high-specification phones and many consumers have been attracted to this, Smit explains.
The report also revealed that, while Nokia makes up 39% of handset share of network traffic, this is a drop from its 46% share in January. Samsung currently holds 33% of the market, up from 20% in January. The iPhone, since entering the market, only contributes 0.06% of the total network traffic â€“ making it a relatively small player.
Read more at ITweb.co.za here