HTC, Samsung smartphones overtake Nokia’s market share in South Africa

nokiadownNokia, the worlds largest cell phone and smartphone OEM, has been coming under increasing pressure from other smartphone vendors, with last set of worldwide numbers from a few quarters ago showing a significant drop in market share.

Now we have news from South Africa, a secondary market where Nokia has always been successful, that Samsung smartphones have exceeded Nokia sales, with Nokia’s N-series only making up 7.5% of total sales, versus Samsung with 17%.

According to Ryan Smit, research analyst at BMI-TechKnowledge, stiff competition, new multimedia handsets and price issues have seen Nokia’s market share take a dive.

HTC has also enjoyed significant success over the past few years with its Windows-Mobile smartphones. According to Smit, this was especially true once it introduced the TouchFlo interface, which made new models easier to use for consumers. HTC has always offered high-specification phones and many consumers have been attracted to this, Smit explains.

The report also revealed that, while Nokia makes up 39% of handset share of network traffic, this is a drop from its 46% share in January. Samsung currently holds 33% of the market, up from 20% in January. The iPhone, since entering the market, only contributes 0.06% of the total network traffic – making it a relatively small player.

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