HTC Innovation no more, now Quietly Brilliant


HTC has recently emblazoned its Innovation tag line all over its smartphones, but it seems this is set to change soon, with the company applying for a trademark on a now slogan: “HTC quietly brilliant”.

The new wording is rather understated and demure, compared to the brash claim made previously and i do wonder whether it will have the desired effect for the company.

The new slogan seems set to apply to everything, from cases to cables to smartphones, so we do not really know where it will appear first. 

Which tag line do our readers prefer? Vote in the poll below, and let us know your thoughts in the comments.

[poll id=”12″]

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